In the world of hip-hop, where image and identity are closely intertwined, few artists have managed to maintain a distinct, influential style across decades. 50 Cent, born Curtis Jackson, is one of those rare individuals whose fashion sense has evolved alongside his career while staying true to his roots. He’s not just a rapper, businessman, and actor; he’s a bona fide style icon whose streetwear-inspired looks have had a lasting influence on both hip-hop culture and mainstream fashion.
From the gritty, rough-around-the-edges aesthetic of his early Get Rich or Die Tryin’ days to the more polished and high-end styles he now rocks as a mogul and television producer, 50 Cent’s street style is a crucial aspect of his public persona. His looks are more than just clothes—they’re statements of power, authenticity, and survival. Let’s break down the street style evolution of 50 Cent and how his everyday casual looks continue to influence the broader world of hip-hop fashion.
The Early 2000s: Baggy Jeans, Durags, and Authenticity
When 50 Cent first burst onto the scene in the early 2000s, hip-hop fashion was heavily influenced by the streets of New York, with oversized clothing and functional accessories dominating the look. Fresh off his meteoric rise with Get Rich or Die Tryin’, 50 Cent personified the hustle and grind that his music spoke about. He didn’t just rap about street life—he wore it on his back.
Baggy jeans, oversized hoodies, and fitted caps were staples in his wardrobe during this time. The look was both a reflection of the early 2000s urban fashion trends and an extension of 50 Cent’s persona as a tough, no-nonsense hustler from Queens. At this point, street style wasn’t just about looking good; it was about surviving. His bulletproof vest became a part of his onstage outfits, cementing his image as someone who had lived the life he rapped about. In the same way that Tupac’s bandanas became iconic, 50’s vest symbolized his resilience in the face of real danger.
The streetwear of this era was functional, a bit raw, and unapologetically masculine. Durags, a staple for many Black men to keep their hair in place, became part of 50’s look as well. When he wore one, often under a New York Yankees cap, it was more than just a style choice—it was a representation of his culture and his history.
During the early years of his career, 50 Cent’s fashion choices had a trickle-down effect. His signature look—oversized tees, baggy jeans, and Timberland boots—became the uniform for young men across America who were drawn to his unapologetic authenticity. At the same time, brands like G-Unit Clothing, which 50 co-founded, started to take off. His streetwear line was an extension of his image: rugged, street-smart, and grounded in hip-hop’s DIY ethos. G-Unit Clothing became a reflection of his journey from hustler to hip-hop king, and it gave fans a chance to dress like their hero.
50 Cent as a Business Mogul: From Streetwear to Luxury
As 50 Cent’s career transitioned from music to entrepreneurship and acting, his style began to evolve, reflecting his growing business acumen. While he still maintained his connection to street style, there was a noticeable shift in his wardrobe as he became more involved in ventures like his Vitamin Water deal and, later, his television projects like Power.
Gone were the oversized clothes of the early 2000s. Instead, 50 started incorporating more tailored pieces into his street style, mixing high-end fashion with urban influences. You could see him wearing slim-fit jeans, designer jackets, and even the occasional luxury watch or chain. This was a clear shift—50 Cent was no longer just a rapper; he was a businessman who understood that dressing the part could help him navigate new spaces of influence.
Yet, even with these upgrades to his wardrobe, 50 never fully abandoned his roots. He continued to wear sneakers and hoodies, but now they were often from high-end brands like Balenciaga or Gucci. His new look reflected his rise to mogul status while keeping the core elements of streetwear alive. It was a subtle shift that showed his ability to blend street culture with boardroom style.
One of the most important elements of 50 Cent’s street style evolution is his ability to balance formality with authenticity. Take his role as Kanan Stark in Power, where he sports a mixture of streetwear and more polished looks, depending on the scene. His fashion choices in the show reflect his character’s complex nature—both ruthless and strategic. Offscreen, 50 seems to carry a similar balance, appearing in designer suits for high-profile events, but always keeping a street edge when he wants to make a statement.
The Sneakers: A Key Part of 50 Cent’s Street Style
No discussion of 50 Cent’s street style would be complete without mentioning sneakers. Like many hip-hop icons, 50 Cent’s sneaker game has been a key part of his look throughout his career. Whether he’s rocking classic Air Jordans or exclusive Yeezys, 50 Cent knows the importance of footwear in creating a complete streetwear look.
In the early 2000s, he was often seen in Nike Air Force 1s or Timberland boots—staples of the East Coast hip-hop scene. These shoes weren’t just fashionable; they were durable and practical, a nod to the working-class roots of the genre. But as his fashion tastes evolved, so did his sneaker choices. Today, you’re just as likely to see him in limited-edition designer sneakers from brands like Balenciaga or Louis Vuitton.
This evolution in his sneaker style mirrors his overall shift from a gritty street rapper to a businessman with a more refined taste. Yet, even as his choices have become more high-end, 50 Cent’s sneaker game remains grounded in hip-hop culture. Whether he’s wearing Jordans or luxury kicks, he’s always making a statement about his connection to the streets and his place within the culture.
Accessories: Adding Edge to 50 Cent’s Look
In addition to sneakers, accessories have always been a big part of 50 Cent’s street style. Early in his career, he was known for his heavy gold chains, large watches, and even his signature bandanas and durags. These accessories were more than just style choices—they were status symbols, reflecting both his success in the music industry and his roots in the streets.
As his career has evolved, 50 Cent’s accessories have become more refined, though they still retain an edge. Today, he might opt for a sleek designer watch or a more understated chain, but these accessories still communicate power and success. It’s a more subtle look than the oversized chains of the early 2000s, but it’s no less impactful.
One of the most notable accessories in 50 Cent’s current street style is his choice of hats. Whether he’s wearing a fitted cap or a beanie, hats have remained a consistent part of his look throughout the years. Much like his sneakers, they add a casual, approachable element to his outfits, balancing out the more refined pieces he wears today. It’s this ability to blend high-end and casual styles that makes 50 Cent’s street style so unique and influential.
50 Cent’s Influence on Today’s Hip-Hop Fashion
While 50 Cent’s style has evolved over the years, his influence on hip-hop fashion remains undeniable. In an era where luxury streetwear has become the norm, 50 Cent’s ability to blend high-end fashion with street culture helped pave the way for the current generation of hip-hop artists.
Artists like Travis Scott, A$AP Rocky, and Kanye West have all embraced a similar approach to fashion, mixing designer pieces with streetwear staples to create looks that are both aspirational and grounded in hip-hop culture. In many ways, 50 Cent’s transition from oversized streetwear to a more refined, yet still street-inspired look set the stage for this new wave of luxury streetwear.
But 50’s influence goes beyond just his fashion choices. His success as an entrepreneur and businessman has also set an example for artists who want to expand their brand beyond music. By turning his street style into a global fashion statement, 50 Cent showed that hip-hop culture has the power to influence not just music, but fashion, business, and beyond.
Conclusion: The Enduring Legacy of 50 Cent’s Street Style
50 Cent’s street style is more than just fashion—it’s a reflection of his journey from the streets of Queens to the heights of the music industry and beyond. His ability to evolve his look while staying true to his roots has made him a lasting figure in hip-hop fashion, influencing both his contemporaries and the new generation of artists.
From the baggy jeans and Timberlands of his early career to the sleek designer pieces he wears today, 50 Cent’s street style is a perfect representation of his career: bold, authentic, and always ahead of the curve. As hip-hop continues to shape global fashion trends, 50 Cent’s influence will undoubtedly be felt for years to come. His looks have always been more than just clothes—they’ve been statements, symbols of success, resilience, and the enduring power of street culture.